Quick Guide

Looking for quick guidance on how to make social media accessible? Need the bullet point version of Accessible Social to show your boss, the C-suite, or other content stakeholders? We have you covered!

Below is a brief list of reasons why accessibility matters as well as basic best practices for creating accessible social media content. Each best practice is linked to a section of the website that gives a more robust overview of the respective practice, so you’re ready when you want to come back and learn more.

The Impact of Accessibility

When it comes to accessibility, many marketers and communications professionals want to know what makes it important for social media and what it means to be inclusive online. There are several distinct reasons why you should be creating accessible social media content.

• Compassion for others.
• Disability affects everyone.
• Health and safety.
• Marketing and engagement.
• Legality and compliance.

For a more in-depth look at the impact of accessibility, visit the Accessbility 101 section.

Accessible Best Practices for Social Media

• Put compound hashtags in #camelCase or #PascalCase.
• Keep the formatting of posts and tweets simple.
• Use emoji in moderation and put them at the end of posts.
• Write alt text for photos and other visuals.
• Add closed or open captions to all video content.
• Create audio or written descriptions for all video content.
• Use inclusive language and avoid ableist words in copy.
• Don’t copy and paste "fancy fonts" from external sites.
• Avoid using or sharing content with ASCII art in it.

Be sure to check out the Accessible Social Checklist or the Accessible Social Guidebook for other great resources to help you get better at creating accessible social media content.